That's because the real name is "Magic Bars" from the late 1960s.I used to make these all the time...before anyone counted the ginormous calories lurking there.
If I ever open up a neighborhood bar as an independent small businessman, I would call the bar "Gloppy Magic Square Bar" in honor of your 1960s concoction and the dessert title seen in the photo.
This concoction came from the recipe on the inside of the label of the Carnation Condensed Milk can. Wish I had invented it. Bet it's still being printed on the label. Thanks for the honor.
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